A One-on-One With Linx Dating Founder Amy Andersen — How She Turned Into „Silicon Valley’s Cupid“

The Short Version: whether or not they’re producing the latest release thousands of sugar an already-cool item or creating the next large part of technology, singles in Silicon Valley often leads busy resides — this means online dating usually gets put-on the backburner. Since 2003, Linx Dating and its own creator Amy Andersen happen dealing with the requirements of these busy, relationship-minded specialists with a curated, personalized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is recognized for its juggernaut technology businesses and revolutionary start-ups, to such an extent that there is even a prominent TV show called after it. Silicon Valley normally recognized for the enthusiastic, hardworking, creative, and devoted people that just work at these businesses — all of these lends well to an effective career not always an effective dating life.

„these individuals are very focused with their professions this 1 time they wake-up and believe ‘Oh my gosh, I need to discover my match. How do I start undertaking that?'“ mentioned regional matchmaker Amy Andersen. Linx Dating is actually how they go about carrying out that.

Created by Amy in 2003, Linx, for brief, is actually a curated matchmaking solution pertaining to anyone busy, high-profile solitary pros in Silicon Valley and surrounding Bay Area (along with all over the world) who possessn’t been able to get the relationship they demand. Now, the organization is recognized as „Silicon Valley’s Matchmaker“ and Amy its „Cupid.“

Amy recently informed all of us regarding „aha minute“ that began everything, this lady client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, and the private interactions she develops because of the individuals she helps.

Bridging the Gap Between solitary guys in Silicon Valley & Single ladies in San Francisco

The motivation for Linx came in 2000 while Amy was involved in private client services at a technology business in bay area but staying in Silicon Valley. Whether it was at work, through buddies, or simply on trips, Amy regularly met women and men who were informed, winning, attractive, and well-rounded, nonetheless had been unmarried and don’t know exactly why.

Knowing both locations really well, Amy pinpointed the trouble: there are more available males in Silicon Valley than San Fran and much more offered ladies in San Fran than Silicon Valley. With their family members, buddies, and careers in their respective metropolitan areas, making the 50-minute car day at satisfy that special someone wasn’t the leader in their own minds, Amy explained.

„That was my ‘aha moment‘ in which I imagined ‘imagine if I happened to be to bridge this space and create these possibilities of these fantastic women in san francisco bay area and these fantastic men in Silicon Valley?'“ she said.

Amy next spent the second 36 months undertaking just as much investigation as she could, using the woman business-oriented mind to obtain a better notion of the business and interest in this matchmaking business. In 2003, as soon as she had all her ducks in a row, she stop her job at Merrill Lynch, founded the company, and not looked straight back.

„Starting Linx was one of the recommended choices of my entire life,“ she mentioned. „assisting these introductions and helping as a conduit between those two demographics has proven to be hired well during the last 12+ decades that I’ve been carrying this out.“

From the Application to Even the marriage, Amy can there be Every Step

Amy takes a very hands-on method with her consumers from starting to stop, observing each individual individually, using their own particular wishes and requirements during matchmaking, and supplying her expert advice all in the process.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, it all starts with the standard of the customers. While various other matchmaking firms might accept anyone who applies, Linx provides a comprehensive referral-based vetting system that produces their particular customers stand out from the others. Every aspiring member must certanly be suggested by a former or current member, a friend or contact of Amy’s, or even the love.

Amy obtains dozens of recommendations daily and screens each applicant by herself. And whether or not they’re 22 or 72, Asian or Latino, attorneys or writers and singers, Amy is seeking folks who are smart, healthier, relationship-minded, accomplished, committed, and top fascinating lives on the whole.

„Assuming that a person is actually excited about their particular job, that is what I’m trying to find. Beyond that, I’m finding people who find themselves well-rounded. Whether it’s volunteering or cooking or whatever it’s, i recently need to see they’ve a colorful, fascinating life,“ she said. „If someone says if you ask me ‘All i really do is actually work‘, i am not likely going to need work with all of them. Not simply would they not have balance in their physical lives, but in my opinion that is in addition indicative that they do not have time for a relationship.“

Following original screening, Amy sets up a private meet-and-greet, which she stated is a vital element of getting litigant. This is when Amy reaches understand the person, hear their private tale, and discover what they’re looking for in somebody (and whatever they’re not finding).

Most importantly, Amy is actually identifying if the woman organization could be the proper complement both sides. Whether somebody actually 100% over their particular ex or can be found in an arduous stage regarding life, her instinct can determine if the time is actually down.

„The meet-and-greet is an important program for myself personally but more so regarding prospect to get a study of just what Linx is about,“ she mentioned. „folks get the answers that they’re interested in through the meet-and-greet, and that’s important because anyone just who goes down that roadway being a client, i do want to make certain they think prepared to accept this process.“

In the event that meet-and-greet goes well, they’re going to keep returning for a follow-up interview with Amy before choosing the account that’s best for them and obtaining began in the matchmaking. And while it seems like a long process, Amy stated it really is required because she desires every user as happy with Linx and vice versa.

Matchmaking That Combines the consumer’s desires & Amy’s Intuition

Besides screening every applicant, Amy normally really the only individual at Linx would you the matchmaking, outsourcing the woman concierge services to specialists like specialist clothes stylists, makeup musicians and artists, and psychologists.

„This is a really tiny, boutique, niche matchmaking company when compared to countless agencies having huge employees and branches all around the world etc, therefore Linx is actually ultra individualized due to that,“ she stated.

Her special matchmaking program brings together the granular metrics of what the individual desires in a date (their particular recommended level, get older, earnings, etc. as well as their deal-breakers) and Amy’s organic talent and intuition for knowing when two different people belong collectively.

„today, with regards to when I make a match, about 75per cent if it’s produced by gut, that impulse that states ‘Oh my goodness, i do believe i would be on to some thing here,'“ Amy stated.

Centered on those elements, Amy will then take control of, scouring her database of qualified singles until she finds the most wonderful match for each and every customer.

On the web Pre-Introductions Get Singles stoked up about Their particular Match

Once Amy provides her perfect pairing, she’s going to email both individuals a „baby bio“ of every additional, providing them with a snapshot in the other’s individuality, hobbies, appearance, and receiving them stoked up about just how great they’d end up being together.

„Needs my clients about edge of their particular seating, jaws towards the surface, like ‘OMG this individual seems phenomenal,'“ she said.

They are going to after that will ask Amy questions about their unique match and take the time they must choose for themselves should they think it is correct. During this time, Amy also guarantees the customers have no idea each other, whether through work or personal circles and sometimes even earlier online dating escapades, very everybody has a clear slate.

„I have found there is cross-pollination with my customers in which they will have somehow have actually met. I wish to avoid a scenario where they will have currently satisfied or they’ve glanced at each other peoples using the internet profiles and there was actually an excuse they made a decision to forego that opportunity,“ she said.

The amount of time from Amy’s preliminary e-mail on set agreeing to generally meet usually takes 72 hrs, and at that time Amy will be sending them a one-page, custom bio with even more juicy details, including their own very first brands. Amy stated she excludes finally brands before the basic day to allow them to stay away from Googling both, getting into unique minds, and ruining the magic.

In accordance with Amy becoming traditional, she requires the man to contact the lady (no texting or emailing!) within 5 times to setup a nice big date in which he addresses the lady.

Heading Beyond a Matchmaker becoming a Liaison, Confidant, Friend & Adviser

When Amy can make a match, she does not merely send all of them down on the first time with a „Good luck!“ She supplies pre-date mentoring that puts the woman clients relaxed and teaches all of them how to decrease their hectic lives down (no less than for just one evening) She said this really is especially important in Silicon Valley, where every person is operating 24/7 and always have a million ideas running through their particular heads.

„i really want you to overlook every thing near you, all the interruptions in life,“ Amy stated. „I need you to carefully get ready for the day since these fits actually count. Many is actually operating on them psychologically and financially, thus I wish individuals look closely at those crucial details and remember how important those basic thoughts are.“

„Amy has surpassed every expectation and that I would highly recommend Linx. I’ve since satisfied the man whom i’d not need met otherwise. We are taking circumstances slow and witnessing precisely what the future keeps.“ — A Linx Representative

And because every member signals a two-year agreement (that is certainly frozen at any time should they satisfy special someone), Amy turns out to be just as used because they’re inside quest and it is in a position to build a relationship beyond a professional one. She actually gets invitations and photos of children who have been created from previous people.

„that is largely the reason why i really do this — it is extremely satisfying,“ she said. „Far beyond my personal task of being a matchmaker, i am a liaison, confidant, pal, and agent.“

Last Thoughts

Thanks to Amy’s dedication, ingenuity, and love for her clients, Linx is taking care of an under-served singles industry inside matchmaking market, and she actually is only just scraped the outer lining about what she can provide the Silicon Valley region additionally the world. We are definitely looking towards just what arrives next.

„I’ve worked really hard to construct a great reputation in this region, but i’m like You will find a lot more unearthing to-do to get more varied and fascinating consumers who i could help,“ she mentioned.

For females who would like to join Linx Dating, just click here. For males interested in registering, go here. You can even follow Linx and Amy on Twitter: @linxdating.

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